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Disney & Clorox Team Up

There's joy to be found in household messes.

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By: TOM BRANNA

Editor

Don't cry over spilled milk…or dropped chicken for that matter. Clorox has teamed up with Pixar, a unit of Disney to reach parents through a creative movie integration involving Disney's new Inside Out movie, which is in theaters on June 19. The idea for the collaboration, besides selling more cleaning products, is to show is a unique way to reach parents because where’s there’s mess, there’s emotion. With Clorox, parents can power through the mess to find the joy in their messy ...

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